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I remember the first time I heard these words. Me and my dad had just sat down to eat lunch at a restaurant at a local hotel in my hometown. I was home visiting for the summer. My dad and I started talking about creativity. The ups and downs of it all. My dad is a musician and writer and at the time, he was working on his latest music project. I was in the midst of my early career years in the advertising world.
As I explained my frustration to my dad, he looked at me and said the words that have become somewhat of a personal motto for me.
If you want to be creative, you can’t be certain →
By Ida Persson
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