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A case study of B2B Saas emails, tailored landing pages and activation prowess
Launched 7 years ago, Notion is now valued at $10 billion and is one of— if not the — leading Saas tools for productivity.
Since the outset, Notion has grown fast.
Very fast.
Three years after its launch in 2017, Notion hit 1 million users. A year after that, Notion grew 5X to reach a $2 billion valuation, as reported by Forbes:
The app quintupled its user base of knowledge workers, note takers and personal organizers in 2020 as the pandemic pushed more work online.
With this shift, Notion saw adoption not only by teams but also by individuals, students and creators as work and life merged during the pandemic.
It even became part of TikTok’s 2021 #studytok trend — a craze that continues into 2024 with over 80K posts tagged with #notion, 24K #notiontemplate and near 1 million #studytok posts.
In 2022, Notion expanded it’s free plan to drive product-led growth and better support the creator economy. The new tiers made it easier for individuals to add guests (10 instead of…
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